What challenges face women in building the kind of business relationships that can lead to selling their professional services? Lots of business relationships are built at ballgames and on the golf course. Men are generally more likely to enjoy both. Some women feel golf is critical. Others are happy to find other ways to develop business.
What issues are different for women in building the business relationships necessary to sell personal services to men? Baby Boomer women are uncomfortable asking a man out for dinner or drinks because of the risk of sexual innuendo. Millennial women seem more comfortable doing so with men of their own generation – but not with older men.