Women and Business Development: What Are the Challenges?

by Caroline | Jun 10, 2014 | comfort principal, confidence, double bind, double bind, feminine leadership strengths, Gender diversity, invisible mind-sets, obstacles for women in business, women and business development, women and confidence, women in sales | 0 comments

Are there different or more difficult challenges in the area of business development for women vs. men? Women in general express less confidence and have a harder time “tooting their own horn” or selling themselves. In building relationships with male prospects, women have to choose a social setting that is comfortable for both – and does not look like a “date” or “come on.” Women need to stretch their boundaries and learn to enjoy “male” sports – like golf; that is where business is developed! There may be leftovers of old ways of thinking about women. Male prospects may have different or lower cultural expectations about women.