Having a woman set to represent a major political party in the race for the U.S. presidency is historical. I wish this could be the only way gender is a factor. How much of her low favorability ratings do you think are driven by unconscious gender bias?
McKinsey & Company issues an annual report called “Women Matter.” McKinsey has researched the bottom-line value of gender diversity, what has been effective in successful gender diversity initiatives – and what is still in the way. One of the things in the way is “unacknowledged mindsets.” “Cultural factors” are a key reason so few women reach the top. Culture reflects the “mindsets” of an organization’s leaders. The key to creating an inclusive culture is bringing unconscious mindsets to consciousness so attitudes and behaviors shift. In our workshops, we help bring awareness to those mindsets – the double bind, the comfort principle and unconscious images.
Unconscious and invisible “mind-sets” explain the obstacles for women aspiring to business leadership. They explain why we still do not have gender diversity at the top. Unconscious mental images of how leaders look and act can create barriers for those who do not “look the part.” Leaders who are aware of this natural tendency can stop automatic thinking and look at a person’s results rather than whether they fit the image. Those affected by unconscious images can avoid violating norms of appearance at work; be sure the boss knows their skills and results; and collaborate with others to talk about successes.