Women Selling Themselves: Why It Is Still Hard to Ask for Business and Toot Your Own Horn

by Caroline | Jul 1, 2014 | confidence, confidence gap, progress of women, Sheryl Sandberg Lean In, women and business development, women and business development, women and confidence, women confidence, women selling themselves, women tooting own horn | 0 comments

While there are many successful women in sales, proportionally fewer are good at selling themselves (e.g., as a provider of professional services). Both older and younger women have a hard time “tooting their own horn.” Women find it easier, in general, to sell others and may do a “soft sell.” Reluctance to sell oneself is deeply rooted in nature (brain structure and hormones) and nurture. The “confidence gap” may affect some women’s ability to sell themselves.