The 2014 Ketchum Leadership Communication Monitor joins a growing body of research that concludes that today’s leaders must have feminine as well as masculine leadership strengths. This study shows that women score higher on 10 of 14 key leadership attributes, including the top four. They are feminine strengths so, naturally, show up more in women than men. Key feminine strengths include communicating in an open way, admitting mistakes and bringing out the best in others. If you follow the work of DifferenceWORKS, you understand these strengths.
Fritjof Capra wrote in 1975 about the importance of valuing and balancing masculine and feminine ways. This year John Gerzema published The Athena Doctrine, demonstrating that business today needs leaders who balance both feminine and masculine forms of leadership. Gender diversity is good for the bottom line because it enables businesses to have a balance of both masculine and feminine strengths.