Obstacles for Women in Business: Being “Frax-wise” Can Lower Them

by Caroline | Oct 16, 2013 | balance of masculine and feminine, business case for gender diversity, comfort principal, double bind, gender inclusive, Inclusive culture, Inclusive leadership, invisible mind-sets, invisible mind-sets, leading from the front, Masculine Feminine Difference, obstacles for women in business, unconscious mind sets | 0 comments

There are three unconscious “mind-sets” that give rise to obstacles for women in business. They are the double bind, the comfort principle and unconscious images of leadership. We all have both masculine and feminine ways; we call that being “Frax”–a blend of the prototype of the masculine (Max) and the prototype of the feminine (Fran). Being “Frax-wise” is being “gender intelligent.” Frax-wise leaders are conscious of the mind-sets that create barriers and so work to lower them.