Obstacles for Women in Business: Being “Frax-wise” Can Lower Them

There are three unconscious “mind-sets” that give rise to obstacles for women in business. They are the double bind, the comfort principle and unconscious images of leadership. We all have both masculine and feminine ways; we call that being “Frax”–a blend of the prototype of the masculine (Max) and the prototype of the feminine (Fran). Being “Frax-wise” is being “gender intelligent.” Frax-wise leaders are conscious of the mind-sets that create barriers and so work to lower them.