If the word “feminist” evokes a negative image of angry, bra-burning women, listen to Canadian Prime Minister Justin Trudea. Being a feminist simply means valuing women equally with men. He thinks it is no big deal in 2016 to be a feminist. For the U.S. Presidential election, we may have a feminist or someone who is far from a feminist. What difference will that make on gender diversity and equality?
Unconscious gender bias is the root cause of business’ slow progress in capturing the business benefits of gender diversity. Having unconscious bias is simply human as Shankar Vedantam shows in his book “The Hidden Brain.” It is hard to change ways we aren’t even aware we have been wired, taught or acculturated to think. Our approach starts with helping people understand and appreciate both masculine and feminine strengths – in men and women.
So here DifferenceWORKS goes with another year! I remain passionate about the mission of having men and women lead business — and the world. I thank you for continuing to read what I write. Please comment and send me your thoughts as I write more this year!