My difference (gender) from the norm at the top of my corporation made me sensitive to diversity issues. In participating in diversity programs and training, I saw how much energy goes into trying to fit in. That lost energy costs creativity and quality. In an inclusive culture, where people feel heard and valued, engagement is higher. Inclusion and engagement drive productivity, innovation and results.
At Halloween we enjoy putting on costumes and masks. At work, we sometimes assume roles. Doing so can have two opposite effects. It can undermine engagement — or promote effectiveness. The natural tendency to adapt in order to “fit in” can undermine engagement if we do it unconsciously and lose authenticity. But we can consciously shift our approach (e.g., from feminine to masculine) in order to be more effective Shifting in the latter way is no more inauthentic than speaking a foreign language in order to be understood,.