Obstacles for Women in Business: The Comfort Principle
One of several unconscious mind-sets that create obstacles to gender diversity is the “comfort principle.” People naturally are more comfortable with people like themselves. Access to networks and mentorship are keys to reaching the leadership ranks. If the comfort principle affects who gets great assignments and mentors, this can perpetuate the demographics of leadership. Conscious awareness of this obstacle is its cure. We can stop and be sure the comfort principle is not blocking people from access.