In my book and blogs, I explore differences in masculine and feminine approaches to work — e.g., the value of relationships, structure, decision-making, work style and communication style. There are strengths and limitations to the feminine approach. One limitation is in selling products, services and one’s self. The feminine approach avoids the hard sell and tooting one’s own horn. I teach this difference. Yet I am personally hampered by the feminine approach to self-promotion. I have hired a coach to help me LEARN to toot my own horn and be more effective at having others see the value of what I offer.
My company, DifferenceWORKS is celebrating three years in business. Although women have been in the business world for decades, women are far from proportionally represented at upper levels in business. There is a compelling business case for gender diversity; businesses do better with women and men leading together. I set out to make a difference in this area. Birthdays are good times to review accomplishments; I chronicle what DifferenceWORKS has done in its first three years.